Influencers in the United Kingdom (UK)

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Statista dossier on influencers and influencer marketing in the United Kingdom

This dossier contains a range of selected facts and statistics about influencers and influencer marketing in the United Kingdom (UK). Included is a market overview, chapters on the top influencers for some of the leading social media platforms in the UK, as well as chapters on consumer attitudes and demographics.

Table of contents

  • 1. Market overview
    • Instagram influencer market size 2017-2020

    • Influencer marketing platform market size worldwide 2017-2027

    • Social media advertising spending in the UK 2011-2019

    • Reach of selected social networking websites in the Great Britain 2014-2020

    • Social media advertising audience in the United Kingdom (UK) 2020, by age and gender

    • Social channels where UK consumers prefer hearing from brands in 2019

    • Share of influencers posting sponsored content on Instagram 2019, by gender

    • Career aspirations of teens in the United Kingdom (UK), 2019

  • 2. Most-followed influencers: Instagram
    • Fastest-growing English-language influencers on Instagram 2020

    • Share of influencers posting sponsored content on Instagram 2019, by age

    • UK celebrity influencers with the most Instagram followers 2019

    • UK fashion and beauty influencers with the most Instagram followers 2019

    • UK food influencers with the most Instagram followers 2019

    • UK travel influencers with the most Instagram followers 2019

    • UK musicians and bands with the most Instagram followers 2019

    • UK athletes with the most Instagram followers 2019

    • Average engagement rate of Instagram influencers in the UK 2018, by subscribers

  • 3. Most-followed influencers: YouTube
    • UK: top ten celebrities on YouTube 2020, by number of subscribers

    • UK: top ten celebrities on YouTube 2020, by number of video views

    • PewDiePie total subscribers July 2016 - February 2021

    • Most followed gaming influencers on YouTube worldwide 2019

  • 4. Most-followed influencers: Twitter
    • Distribution of Twitter influencers in the UK 2018, by number of followers

    • UK: top ten accounts on Twitter 2020, by number of followers

    • UK: top ten celebrities on Twitter 2020, by number of followers

    • UK: top ten political accounts on Twitter 2020, by number of followers

  • 5. Consumer attitudes
    • Consumer opinion on influencer marketing in the United Kingdom (UK) 2018

    • Attitude of millennials towards influencer marketing in the United Kingdom (UK) 2018

    • Consumer awareness of influencer marketing in the UK 2018

    • Consumer opinion on the transparency of influencer marketing in the UK 2018

    • Social media activities in the UK 2020

    • Types of social media accounts teens follow in the UK 2019

  • 6. Social network demographics
    • Leading social media apps among children in the UK in February 2020

    • Reach of social media used by UK teens and young adults 2020

    • Reach of social media used by 26 to 35 year olds in the UK 2020

    • Reach of social media used by 36 to 45 year olds in the UK 2020

    • Reach of social media used by 46 to 55 year olds in the UK 2020

    • Reach of social media used by 56+ year olds in the UK 2020

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