Influencer marketing in the United Kingdom (UK)

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Statista Dossier on influencers and influencer marketing in the United Kingdom

Table of contents

    • Global influencer marketing value 2016-2021

    • Leading goals of B2C influencer marketing in Europe 2021

    • Leading challenges of B2C influencer marketing in Europe 2021

    • Change in B2C influencer marketing budgets in Europe 2021

    • Marketers who thought that influencer marketing had a better ROI worldwide 2020

    • Most popular media for influencer marketing worldwide 2021

    • Leading social media apps in Google Play in Great Britain 2022, by downloads

    • Most popular influencer and blog platforms in the UK 2020

    • The most essential social media platforms in the United Kingdom (UK) 2020

    • UK social media users who considered leaving select social networks 2020, by platform

    • The most essential social media platforms for teens and young adults in UK 2020

    • Platforms with highest influencer marketing ROI worldwide 2020

    • UK growing celebrity influencers with the most Instagram followers 2020

    • Most popular TikTok influencers in the UK in 2020, by number of followers

    • Most popular TikTok influencers in the UK in 2020, by engagement rate

    • Most popular TikTok influencers in the UK in 2020, by number of likes

    • Most talked about brands on TikTok in the UK 2020

    • Leading brands on YouTube in the UK 2020, by mentions

    • Leading marketing channels in the UK 2020

    • Digital marketing channels with increased investment in the UK 2021

    • Industries increasing spending on influencer marketing 2020

    • Metrics used to measure marketing success in the UK 2020

    • Marketers working with influencers on multi-platform campaigns 2020, by country

    • Marketers anxious about influencers vocal about political issues worldwide 2020

    • Main influencer categories in the UK 2020

    • Time spent by influencers on their content in the UK 2020

    • Influencers that preferred to partner with brands with matching moral values 2020

    • Instagram influencers in the UK 2020, by number of followers

    • Engagement rates among Instagram influencers in the UK 2020, by profile size

    • Instagram Stories ads of UK influencers 2020, by sector

    • Instagram Stories ads of UK influencers 2020, by transparency

    • Distribution of TikTok influencers in the UK in 2021 by number of followers

    • Engagement rate among TikTok influencers in the UK 2020, by profile size

    • Number of posts by TikTok influencers in the UK in 2020, by number of followers

    • Distribution of TikTok influencer accounts in the UK in 2020, by number of posts

    • YouTube influencers in the UK 2020, by category

    • Attitudes towards online advertising in the UK 2022

    • Influencer marketing effectiveness worldwide 2020, by platform

    • Influencer engagement rates worldwide 2020, by platform

    • Consumers interacting with influencers 2020, by platform

    • Complaints about digital advertising in the UK 2021, by ad location

    • Popularity of using influencers as news sources worldwide 2020, by country

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