Influencer marketing in the United Kingdom (UK)

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Statista dossier on influencer marketing in the United Kingdom

This dossier contains a range of selected facts and statistics about influencer marketing in the United Kingdom (UK). In addition to survey results regarding the attitudes of both UK marketers and consumers towards influencer marketing, it also features rankings of the most popular influencers in the UK and information on planned expenditures for this type of advertising.

Table of contents

  • 1. Overview
    • Social media advertising spending in the UK 2011-2017

    • Planned influencer marketing spending in the United Kingdom (UK) 2018

    • Maximum spend per influencer social media post in the UK 2017, by platform

    • Budget share for influencer and celebrity marketing in the United Kingdom (UK) 2016

    • Leading influencers on Instagram in the United Kingdom (UK) 2018, by followers

  • 2. Most-followed influencers
    • UK fashion and beauty influencers with the most Instagram followers 2018

    • UK food influencers with the most Instagram followers 2018

    • UK travel influencers with the most Instagram followers 2018

    • UK musicians and bands with the most Instagram followers 2018

    • UK athletes with the most Instagram followers 2018

  • 3. Consumer attitude
    • Consumer opinion on influencer marketing in the United Kingdom (UK) 2018

    • Attitude of millennials towards influencer marketing in the United Kingdom (UK) 2018

    • Consumer awareness of influencer marketing in the UK 2018

    • Consumer opinion on the transparency of influencer marketing in the UK 2018

  • 4. Marketer attitude
    • Opinion of marketers on working with influencers in the UK 2017

    • Opinion of marketers on influencer marketing spending in the UK 2017

    • Relevant celebrities for marketing strategies in the United Kingdom (UK) 2016

    • Role of celebrities in marketing strategies in the United Kingdom (UK) 2016

    • Effectiveness of celebrity marketing in the United Kingdom (UK) 2016

    • Metrics for measuring celebrity marketing success in the United Kingdom (UK) 2016

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