Influencer marketing in the United Kingdom (UK)

Statistics report on influencers and influencer marketing in the United Kingdom

Influencer marketing in the United Kingdom (UK)

This report contains a range of selected facts and statistics about influencers and influencer marketing in the United Kingdom (UK).

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Table of contents

Overview

6
  • Premium Statistic Global influencer marketing value 2016-2023
  • Premium Statistic Creator marketing expenditure in Europe 2016-2020
  • Premium Statistic Creator marketing expenditure growth in Europe 2017-2020
  • Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
  • Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
  • Premium Statistic Change in B2C influencer marketing budgets in Europe 2021

Leading platforms

7
  • Premium Statistic UK: number of social network users 2018-2027
  • Premium Forecast Most common social media activities in the UK 2023
  • Basic Statistic Most well-known social networks in the UK 2023
  • Basic Statistic Leading social networks in the United Kingdom (UK) 2022, by reach
  • Premium Statistic Leading social media apps in Great Britain 2022, by downloads
  • Premium Statistic Top social media platforms of UK fashion & lifestyle shoppers 2022
  • Premium Statistic Social media usage among children in the United Kingdom (UK) 2021

Instagram

6
  • Premium Statistic UK: monthly Instagram users 2018-2023
  • Premium Statistic Instagram usage in UK 2021, by age and gender
  • Premium Forecast Instagram brand profile in the UK 2023
  • Premium Statistic Instagram influencers in the UK 2021, by number of followers
  • Premium Statistic Engagement rates among Instagram influencers in the UK 2020-2021, by profile size
  • Premium Statistic Expected Instagram influencers earnings in Canada, the UK & the U.S. 2021

YouTube

6
  • Premium Forecast Youtube users in the United Kingdom 2017-2025
  • Premium Statistic Distribution of YouTube users in the United Kingdom 2021, by gender
  • Premium Statistic Watching short online videos in the United Kingdom (UK) 2016-2021, by age group
  • Premium Statistic YouTube influencers in the UK 2021, by category
  • Premium Statistic Expected YouTube influencers earnings in Canada, the UK & the U.S. 2021
  • Premium Forecast YouTube brand profile in the UK 2022

TikTok

7
  • Premium Statistic Number of TikTok users in the UK forecast 2020-2024
  • Premium Statistic Time spent on TikTok in the UK forecast 2019-2024
  • Premium Forecast TikTok brand profile in the UK 2023
  • Premium Statistic Distribution of TikTok influencers in the UK 2021, by number of followers
  • Premium Statistic Engagement rate among TikTok influencers in the UK 2020-2021, by profile size
  • Premium Statistic Expected TikTok influencers earnings in Canada, the UK & the U.S. 2021
  • Basic Statistic Leading new TikTok creators in the UK 2022, by number of followers

Marketer insights

8
  • Premium Statistic Leading B2C marketing channels in the UK 2022
  • Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
  • Premium Statistic Use of influencers in the UK 2022, by number of followers
  • Premium Statistic Types of influencer marketing used in the UK 2022
  • Premium Statistic Objectives of influencer marketing in the UK 2022
  • Premium Statistic Level of control over influencer marketing exercised by brands in the UK 2022
  • Premium Statistic Leading concerns faced by B2C marketers in influencer marketing in the UK 2022
  • Premium Statistic Influencer marketing budget growth in the UK 2022

Consumer insights

8
  • Premium Forecast Most talked about products/topics online in the UK 2023
  • Premium Forecast Sources of inspiration for new products in the UK 2023
  • Premium Forecast Attitudes towards online advertising in the UK 2023
  • Premium Statistic UK leading video content type Q3 2022, by usage reach
  • Premium Statistic Type of influencers by number of UK fashion & lifestyle followers 2022
  • Premium Statistic Type of influencers trusted by UK fashion & lifestyle shoppers 2022
  • Premium Statistic Purchase odds after repeated influencer recommendation in the UK 2022
  • Premium Statistic Complaints about digital advertising in the UK 2022, by ad location
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FURTHER REPORTS

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