Online shops: conrad.de in Germany 2022 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of conrad.de in Germany against all other consumers in the same category (in this case online shops), and the overall onliners in Germany.

Online shops
An online shop is a website or an app where customers can purchase products online. Analyses in this report are based on respondents' answers to the question "Which of these online shops have you bought something from in the past 12 months?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used online shops in Germany
• Gender
• Age
• Household size
• Community
• Age of consumers in Germany
• Share of consumers in Germany in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Germany live
• Communities in Germany where consumers live

• Agreement with statements in Germany
• Top 10 hobbies and interests of conrad.de customers in Germany
• Agreement with statements on innovation by consumers in Germany
• Most important aspects of life for consumers in Germany

• Type of device consumers in Germany use regularly to access the internet
• Social media activities in Germany by type
• Type of media, consumers in Germany have been using in the past 4 weeks
• Top 10 places where conrad.de customers in Germany have seen adverts in the past 4 weeks