Social media usage in Colombia

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Statista Dossier on Social media usage in Colombia

Table of contents

  • 1. Overview
    • Active social media penetration in the Americas 2021

    • Colombia: social media users 2021, by age and gender

    • Colombia: social media opinion 2018-2020

    • Colombia: share of social media interactions 2020, by platform

    • Colombia: mobile social media visit share 2020

    • Colombia: desktop social media visit share 2020

  • 2. Facebook
    • Americas: Facebook user penetration 2021

    • Latin America: countries with most Facebook users 2021

    • Colombia: Facebook user share 2021, by gender

    • Colombia: Facebook user share 2021, by age group

  • 3. Instagram
    • Latin America: countries with most Instagram users 2021

    • Colombia: share of smartphone owners who use Instagram daily 2017-2019

    • Colombia: Instagram user share by gender 2021

    • Colombia: Instagram user share 2021, by age group

  • 4. Twitter
    • Latin America: Twitter users 2021, by country

    • Colombia: Twitter audience distribution 2021, by gender

    • Colombia: leading Colombian Twitter accounts 2020

    • Colombia: leading brands on Twitter 2020

  • 5. Instant messaging apps
    • Colombia: usage of instant messaging apps 2017-2019

    • Colombia: share of smartphone owners who use WhatsApp daily 2017-2019

    • Latin America and the Caribbean: Messenger users 2021, by country

    • Colombia: number of Messenger users 2020-2021

    • Latin America: number of Snapchat users 2021, by country

    • Colombia: share of smartphone owners who use Snapchat daily 2017-2019

  • 6. Influencers
    • Latin America: countries with most influencers 2020

    • Colombia: number of influencers 2020, by followers

    • Colombia: main Colombian Instagram influencers 2020, by followers

    • Colombia: leading TikTok mega-influencers 2020, by number of followers

    • Colombia: leading Colombian YouTubers 2021, by number of subscribers

  • 7. COVID-19's impact
    • Latin America: change in market share of social media sites 2020

    • Latin America: distribution of posts on social media about COVID-19, by country

    • Colombia: share of social media posts about COVID-19, by gender

    • Colombia: share of social media posts about COVID-19, by age group

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