Social media usage in Colombia

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Statista dossier on Social media usage in Colombia

This dossier presents a series of statistics on the use of social media in Colombia. It contains an overview on social media penetration and demographics of social media users in the country, followed by some key information on the most used social network platforms in the country.

Table of contents

  • 1. Overview
    • Active social media penetration in the Americas 2019

    • Latin America: social network user growth rate 2018, by platform

    • Colombia: social media visit share 2019

    • Colombia: social media users by age and gender 2020

    • Colombia: social media opinion 2018-2019

  • 2. Facebook
    • Latin America: countries with most Facebook users 2019

    • Colombia: number of monthly Facebook users 2017-2019

    • Colombia: Facebook user share 2020, by gender

    • Colombia: Facebook user share 2020, by age group

    • Colombia: Facebook user share 2018, by marital status

  • 3. Instagram
    • Latin America: countries with most Instagram users 2019

    • Colombia: number of monthly Instagram users 2018-2019

    • Colombia: Instagram user share 2017-2018

    • Colombia: Instagram user share by gender 2020

    • Colombia: Instagram user share 2020, by age group

    • Colombia: Instagram user share 2018, by marital status

  • 4. Twitter
    • Latin America: Twitter users 2020, by country

    • Colombia: Twitter audience distribution 2020, by gender

    • Colombia: leading Colombian Twitter accounts 2019

    • Colombia: leading brands on Twitter 2019

  • 5. Instant messaging apps
    • Colombia: usage of instant messaging apps 2017-2018

    • Colombia: share of smartphone owners who use selected apps daily 2018

    • Colombia: WhatsApp user share 2017-2018

    • Colombia: Snapchat user share 2017-2018

    • Colombia: number of Messenger users 2018-2020

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