Social media in Hong Kong

Statistics report on social media in Hong Kong

Social media in Hong Kong

This report presents the key figures about social media usage and platforms in Hong Kong. It starts with an overview on social media userbase and usage. The report then dives into the most important statistical information on the major social media platforms in the financial hub.

Table of contents

Overview

7
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2023
  • Premium Statistic Number of internet users in Hong Kong 2020-2029
  • Premium Statistic Number of social media users in Hong Kong 2018-2029
  • Premium Statistic Social media penetration in Hong Kong 2018-2029
  • Basic Statistic Penetration rate of major social media in Hong Kong 2023
  • Premium Statistic Favorite social media platforms among users in Hong Kong Q3 2023
  • Basic Statistic YoY growth rate of digital ad spending in Hong Kong Q3 2022, by medium

Usage

8
  • Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
  • Premium Statistic Daily online minutes in Hong Kong 2023, by type
  • Premium Statistic Purposes to use social media among young people in Hong Kong 2022
  • Premium Statistic Most favored types of social media accounts in Hong Kong 2023
  • Premium Statistic Popular social platforms for news and content in Hong Kong 2022
  • Premium Statistic Popular social platforms for shopping and product research in Hong Kong 2022
  • Basic Statistic Anticipation on stricter social media regulations in Hong Kong 2022
  • Premium Statistic Actions if major foreign social media platforms were restricted in Hong Kong 2022

Instagram

6
  • Premium Statistic Instagram ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Number of Instagram users in Hong Kong 2018-2023
  • Basic Statistic Gender distribution of Instagram users in Hong Kong 2023
  • Premium Statistic Age distribution of Instagram users in Hong Kong 2023
  • Premium Statistic Most active Instagram accounts in Hong Kong 2023
  • Premium Statistic Most followed Instagram accounts in Hong Kong 2023

YouTube

5
  • Basic Statistic Largest YouTube user bases APAC 2023, by country
  • Basic Statistic YouTube IAP revenues 2024, by region
  • Premium Statistic YouTube ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Most subscribed YouTubers in Hong Kong 2024
  • Premium Statistic Most viewed YouTubers in Hong Kong 2024

Facebook

6
  • Premium Statistic Facebook ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Number of Facebook users in Hong Kong 2018-2023
  • Basic Statistic Gender distribution of Facebook users in Hong Kong 2023
  • Premium Statistic Age distribution of Facebook users in Hong Kong 2023
  • Premium Statistic Facebook posts engagement in Hong Kong 2023, by post type
  • Premium Statistic Most-followed Facebook celebrity pages in Hong Kong March 2024

Others

5
  • Basic Statistic Market share of X (Twitter) in Hong Kong 2013-2023
  • Premium Statistic X (Twitter) ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Number of LinkedIn users in Hong Kong 2019-2023
  • Premium Statistic LinkedIn ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Most followed TikTok accounts in Hong Kong 2023

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