Social media in Hong Kong

Statistics report on social media in Hong Kong

Social media in Hong Kong

This report presents the key figures about social media usage and platforms in Hong Kong. It starts with an overview on social media userbase and usage. The report then dives into the most important statistical information on the major social media platforms in the financial hub.

Table of contents

Overview

9
  • Basic Statistic Social network users in selected countries in 2023 and 2029
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Number of internet users in Hong Kong 2020-2029
  • Premium Statistic Number of social media users in Hong Kong 2018-2029
  • Premium Statistic Social media penetration in Hong Kong 2018-2029
  • Premium Forecast Average revenue (ARPU) in the Social Media Advertising market Hong Kong 2018-2028
  • Basic Statistic Leading social media platforms in Hong Kong 2024, based on market share
  • Premium Statistic Monthly time spent on major social media in Hong Kong 2023
  • Premium Statistic Social media ad reach in Hong Kong 2023, by platform

Usage

9
  • Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
  • Premium Statistic Daily online minutes in Hong Kong 2023, by type
  • Premium Statistic Primary reasons for using social media in Hong Kong 2023
  • Premium Statistic Most favored types of social media accounts in Hong Kong 2023
  • Premium Statistic Main news sources in Hong Kong 2024, by media type
  • Premium Statistic Frequency of purchasing something using social media Hong Kong 2023
  • Basic Statistic Anticipation on stricter social media regulations in Hong Kong 2022
  • Basic Statistic VPN usage under stricter social media regulations in Hong Kong 2022
  • Premium Statistic Actions if major foreign social media platforms were restricted in Hong Kong 2022

YouTube

6
  • Basic Statistic Largest YouTube user bases APAC 2023, by country
  • Basic Statistic YouTube IAP revenues 2024, by region
  • Premium Statistic YouTube ad reach in Hong Kong 2023, by audience group
  • Basic Statistic Most searched terms on YouTube in Hong Kong 2023
  • Premium Statistic Most subscribed YouTubers in Hong Kong 2024
  • Premium Statistic Most viewed YouTubers in Hong Kong 2024

Facebook

7
  • Premium Statistic Facebook ad reach rate APAC 2024, by country
  • Premium Statistic Facebook ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Number of Facebook users in Hong Kong 2018-2024
  • Basic Statistic Gender distribution of Facebook users in Hong Kong 2024
  • Premium Statistic Age distribution of Facebook users in Hong Kong 2024
  • Premium Statistic Facebook posts engagement in Hong Kong 2023, by post type
  • Premium Statistic Most-followed Facebook celebrity pages in Hong Kong 2024

Instagram

6
  • Premium Statistic Instagram ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Number of Instagram users in Hong Kong 2018-2024
  • Basic Statistic Gender distribution of Instagram users in Hong Kong 2024
  • Premium Statistic Age distribution of Instagram users in Hong Kong 2024
  • Premium Statistic Most active Instagram accounts in Hong Kong 2024
  • Premium Statistic Most followed Instagram accounts in Hong Kong 2024

Others

5
  • Basic Statistic Market share of X (Twitter) in Hong Kong 2013-2023
  • Premium Statistic X (Twitter) ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Number of LinkedIn users in Hong Kong 2019-2024
  • Premium Statistic LinkedIn ad reach in Hong Kong 2023, by audience group
  • Premium Statistic Most followed TikTok accounts in Hong Kong 2023

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