Online sales seasons in France

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Statista dossier on online sales and promotional seasons in France

This dossier provides a range of facts and statistics about e-commerce on the main online shopping seasons in France. It entails an overview of online shopping events such as the French Days, Black Friday, Cyber Monday and the Christmas holiday season, as well as alternative reactions to these events within the exceptional frame of the COVID-19 crisis. Furthermore, data about shopping season's sales figures and relevant data on consumer behavior will be provided.

Table of contents

  • 1. Overview
    • E-commerce revenue in France 2005-2020

    • E-commerce share of retail commerce in France 2014-2020

    • E-commerce websites distribution by annual revenue in France 2015-2020

    • France: top 10 online stores 2018, by revenue

    • Share of internet sales during the key times of the year in France 2015-2019

    • Online sales evolution during French days and Black Friday sales in France 2019-2020

  • 2. Black Friday & Cyber Monday
    • Opinions on Green Friday as an alternative to Black Friday in France 2019

    • French online spending during Black Friday, Cyber Weekend, Cyber Monday 2016-2019

    • Online sales evolution of Amazon Prime days in France 2018-2020

    • Share of French e-shoppers who made a purchase during the Black Friday week 2017-2019

    • Average expenditure of Black Friday week online shoppers in France 2017-2019

    • Leading e-merchants during the Black Friday period in France 2020, by search volume

    • Leading industries during the Black Friday period in France 2020, by search volume

    • Leading brands during the Black Friday period in France 2020, by search volume

    • Popular product types during the Black Friday sales in France 2020, by search volume

    • Preferred shopping sites of French millennials during Black Friday sales 2020

    • Consumer gift preference by receiver during Black Friday in France 2019

    • Consumer opinion on promotion credibility during Black Friday in France 2019

    • French consumer opinion on Black Friday 2020

  • 3. French days
    • Amazon's market share evolution before and during the French Days in France 2018-2019

    • Fnac's market share evolution before and during the French Days in France 2018-2019

    • Consumer intention to shop online during the "French days" in France 2019

    • Evolution of the sales index during the French Days in France 2018-2019

    • Evolution of share of promotional items during the French Days in France 2018-2019

    • Frequency of visits during the French Days on idealo.fr in France 2018-2020

    • Most searched categories during the French Days on idealo.fr in France 2020, by index

    • Most researched products during the French Days on idealo.fr in France 2020, by index

  • 4. Christmas sales
    • Average Christmas presents budget per recipient in France 2019

    • Average Christmas presents budget per recipient in France 2019, by gender

    • Preferred time for Christmas gift purchases among people in France 2020

    • Purchasing intentions of French people regarding their Christmas shopping 2020

    • French people's online or physical Christmas shopping intention 2020, by type of shop

    • Perks of buying Christmas gifts online according to French shoppers 2020, by age

    • Online services pushing French consumers to shop online for Christmas 2020

  • 5. Delivery methods
    • Leading e-commerce delivery methods used in France 2020

    • Expectations on the delivery time of a product bought online in France 2020

    • Utility of online shopping features regarding delivery time options in France 2020

    • Utility of online delivery option features for e-commerce websites in France 2020

    • Utility of features regarding online delivery cost options in France 2020

    • Consumer preffered delivery options during the "French days" in France 2019

  • 6. Changes due to COVID-19
    • Black Friday campaign plans of businesses in Europe 2020

    • French shoppers on what to if shops stay closed for Black Friday 2020, by age

    • French shopper opinion on what to do if shops re-open for Black Friday 2020, by age

    • Share of French stressed by the health risk of buying Christmas gifts in stores 2020

    • Containment's impact on French people's budget for online Christmas gift 2020

    • Change in the budget for Christmas gifts from 2018 to the containment in France 2020

    • Planned spending on Christmas presents among French people 2020, by channel

    • Christmas spending intentions in relation to lockdown scenarios France 2020

    • French people's online Christmas shopping intention 2020, by product and order type

    • Delay of deliveries during the coronavirus confinement in France May 2020

    • Online bought articles after the Covid-19 outbreak France 2020, by delivery time

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