Brazil: Black Friday online shopping sales revenue 2013-2019

In 2019, online retail sales on Black Friday in Brazil generated approximately 3.2 billion Brazilian reals, an increase of 23.6 percent in comparison to the same period in the previous year. Black Friday is a sale event taking place on the last Friday of November. As of 2017, figures refer to the aggregated revenue generated on the preceding Thursday, in addition to Friday.

Sales revenue generated from online shopping on Black Friday in Brazil from 2013 to 2019

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Release date

December 2019



Survey time period

2013 to 2019

Supplementary notes

* Data previous to 2017 refers to the sales revenue generated during Friday only. From 2017, figures reported refer to the aggregated revenue from Thursday and Friday.
Figures prior to 2018 were retrieved from the source's earlier releases.

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Statistics on "Black Friday e-commerce in Brazil"

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