Global: home & laundry care market revenue growth

In 2020 the value of the global home & laundry care market amounted to over 162 billion U.S. dollars. The growth of annual revenue of this global market increased from 1.9 percent in 2019 to 5.3 percent in 2020. According to estimates of the Statista Consumer Market Outlook, the revenue growth of the global home & laundry care market will decrease again over the next few years and by 2025 reach a yearly growth rate of 1.4 percent.

Revenue growth of the home & laundry care market worldwide from 2013 to 2025

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Supplementary notes

*Data provided by Statista Market Outlook are estimates
The Home and Laundry Care market covers cleaning products for private households. The market is differentiated by application fields: Laundry Care covers detergents for fabric care. Household Cleaners cover household detergents for surface care (incl. bleach and toilet care products). Dishwashing Detergents contains detergents for washing dishes and cutlery, and Polishes, Room Scents and Insecticides cover the remaining specialty products. The market takes into account consumable detergents for use in private households only (B2C). Auxiliary cleaning equipment (e.g. mops and brooms) are not included in the shown sales figures. Also excluded are professional products for industry use or household cleaning services (B2B). The market for Home and Laundry Care products is characterized by relatively low growth rates and is dominated by a few big brand manufacturers such as Procter & Gamble, Unilever, Reckitt Benckiser, Henkel, Kao and Lion.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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