Ipsos: revenue by audience segment 2021

Ipsos, the global market research company headquartered in Paris, France, reported a total revenue of 2.15 billion euros in 2021. The most profitable of the company's business segments was the consumers' one, which accounted for 44 percent of Ipsos' total revenue for the year.

Revenue of Ipsos worldwide in 2021, by audience segment (in million euros)

Characteristic	Revenue in million euros
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Release date

May 2022

More information

Region

Worldwide

Survey time period

2021

Supplementary notes

Audience segments:

Consumers: Brand Health Tracking, Creative Excellence, Innovation, Ipsos UU, Ipsos MMA, Market Strategy & Understanding, Observer (excl. public sector), Social Intelligence Analytics.

Clients and employees: Automotive & Mobility Development, Audience Measurement, Customer Experience, Channel Performance (including Retail Performance and Mystery Shopping), Media development, Capabilities.

Citizens: Public Affairs, Corporate Reputation.

Doctors and patients: Pharma (quantitative and qualitative).

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