ASOS Marketplace brand profile in the UK 2023
How high is the brand awareness of ASOS Marketplace in the UK?
When it comes to second-hand apparel online shop users, brand awareness of ASOS Marketplace is at 65 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASOS Marketplace in the UK?
In total, 26 percent of UK second-hand apparel online shop users say they like ASOS Marketplace. However, in actuality, among the 65 percent of UK respondents who know ASOS Marketplace, 40 percent of people like the brand.
What is the usage share of ASOS Marketplace in the UK?
All in all, 20 percent of second-hand apparel online shop users in the UK use ASOS Marketplace. That means, of the 65 percent who know the brand, 31 percent use them.
How loyal are the customers of ASOS Marketplace?
Around 16 percent of second-hand apparel online shop users in the UK say they are likely to use ASOS Marketplace again. Set in relation to the 20 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around ASOS Marketplace in the UK?
In September 2023, about 18 percent of UK second-hand apparel online shop users had heard about ASOS Marketplace in the media, on social media, or in advertising over the past three months. Of the 65 percent who know the brand, that's 28 percent, meaning at the time of the survey there's little buzz around ASOS Marketplace in the UK.
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