Retail In recent years, the general average sales volume of pure alcohol consumed per person decreased in Denmark. As of 2018, the sales volume amounted to 7.7 liters per person. This declining trend was visible especially in beer and wine sales. By comparison, spirit sales volumes overall increased in the past years. The sales volume of beer fell from around 18.7 million liters in 2009 to approximately 16.5 million liters in 2019, while spirits sales grew from almost 6.9 million liters to roughly eight million liters in the same period.
Carlsberg Group The global producer and seller of beer and other beverages Carlsberg was founded in Copenhagen, Denmark, where it is still based. From 2012 to 2019, the company’s operating profit fluctuated, peaking at nearly 10.5 billion Danish kroner as of 2019. That year, the highest sales volume was generated in Western Europe, at 61.9 million hectoliters. In Asia, the volume was almost 20 million hectoliters lower and in Eastern Europe, the Group sold the least of its beverages. In total, Carlsberg sold 112.5 million hectoliters of beer and 22.4 million hectoliters of other beverages in 2019.
Consumer spending The average household consumption expenditure on lager beer in Denmark was very high compared to spending on low and non-alcoholic beer. In 2018, consumers spent just over one thousand Danish kroner on lager beer, while, on average, 20 Danish kroner were spent on low alcohol content and non-alcoholic beer. Additionally, Danish households spent 746 Danish kroner on spirits and liqueurs.