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Wine in the UK - Statistics & Facts

Wine is one of the most popular alcoholic drinks in the world. Typically made from fermented grapes, wine has been consumed for thousands of years. Although beer might be the alcohol most associated with the United Kingdom and its pub culture, wine has a strong following. The global wine market was heavily impacted by the COVID-19 pandemic and the market in the UK was no exception. Revenue in the UK market declined by over 17 percent in 2020 and a further seven percent in 2021. There was a slight rebound in 2022 but revenue is still significantly lower than pre-pandemic figures.

Market landscape

Already trending towards more e-commerce sales, the online sales channel gained 33 percent in the first year of the pandemic and continues to climb. Like revenue, wine production in the UK was impacted by the pandemic. Volume decreased by 16 percent in 2020 to 79,128 hectoliters. Despite lockdowns and the impact on on-trade sales, the number of wineries actually grew in 2020 to 178 and further increased to 197 in 2021.

Trade

In terms of trade, Hong Kong was the single largest export market for wine from the United Kingdom, and Asia and Oceania was the largest regional partner. In contrast, the UK imported about twice the value of wine from the European Union as it did from all other countries. France was the country from which the largest value of wine was imported.

Consumption

Wine has not been as affected by rising prices as many other consumer goods. Although the consumer price index for wine did increase in 2021, the growth was inline with previous years. When consumers in the UK purchased a bottle of wine in 2022, they were most likely to choose a still wine. Per capita consumption of still wine reached 13.6 bottles in that year. Overall per capita wine consumption was down for the fifth consecutive year. Wine drinkers spent the most on the Hardys wine brand, which generated sales of 300 million GBP.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Jan 11, 2023

Key insights

Volume of the wine market in the UK
1.08m liters
Direct-to-consumer sales share of the total UK wine market
57%
Share of online sales over mobile
60.7%
Get more insights

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Wine production volume in the United Kingdom (UK) from 2000 to 2021 (in hectoliters)

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