Social media usage in Peru

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Statista Dossier on Social media usage in Peru

This dossier presents a series of statistics on the use of social media in Peru. It contains an overview on social media penetration and user demographics in the South American country, as well as some key information on the most used social network platforms. To conclude, the study addresses the impact of the COVID-19 outbreak on the use of social media by Peruvians.

Table of contents

  • 1. Overview
    • Latin America: internet users 2021, by country

    • Peru: internet penetration 2000-2019

    • Peru: social networks with highest user share 2020

    • Peru: social media visit share 2020

    • Peru: share of social media interactions 2019, by platform

  • 2. Facebook
    • Facebook users in Latin America 2020, by country

    • Facebook users in Peru 2017-2025

    • Peru: Facebook user share 2021, by gender

    • Peru: Facebook user share 2021, by age group

    • Peru: number of Messenger users 2020-2021

  • 3. Instagram
    • Latin America: countries with most Instagram users 2021

    • Instagram users in Peru 2017-2025

    • Peru: Instagram user share 2021, by gender

    • Peru: Instagram user share 2021, by age group

    • Peru: number of influencers 2020, by followers

    • Peru: Instagram influencers 2020, by gender

    • Peru: main female Instagram influencers 2020, by followers

  • 4. Twitter
    • Latin America: Twitter users 2021, by country

    • Twitter users in Peru 2017-2025

    • Peru: Twitter audience distribution 2021, by gender

    • Peru: leading Peruvian Twitter accounts 2020

    • Peru: leading brands on Twitter 2020

    • Peru: most mentioned hashtags on Twitter 2020

  • 5. TikTok
    • TikTok users in Latin America 2020, by country

    • TikTok users in Peru 2017-2025

    • Peru: TikTok usage key figures 2020

    • Peru: main activities carried out by TikTok users 2020

    • Peru: main types of videos viewed by TikTok users 2020

    • Peru: leading TikTok macro-influencers 2020, by number of followers

  • 6. COVID-19 impact
    • Peru: change in time spent on social networks due to COVID-19 2020

    • Peru: social media sites/apps reach during COVID-19 2020, by stage

    • Peru: social media sites/apps reach following the COVID-19 outbreak 2020, by gender

    • Peru: social media sites/apps reach following the COVID-19 outbreak 2020, by age

    • Peru: social networks with most usage increase during COVID-19 2020

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