Roblox user distribution worldwide 2022, by age group

As of December 2022, gaming company Roblox Corporation reported that 23 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 22 percent of Roblox games users were under the age of nine. Only 17 percent of Roblox audiences were aged 25 years and older.

Roblox gamer demographics

With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, two thirds of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and more than three quarters of Roblox users signed up for the platform via mobile.

Roblox engagement across the entire family

In the fourth quarter of 2022, gamers aged 13 years and older generated 7.3 billion hours worth of engagement with Roblox games, compared to 5.4 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.