Video-on-demand in Europe

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Statista Dossier on video-on-demand in Europe

This dossier has been compiled to provide statistical information about video-on-demand in Europe. In addition to recent key figures, it includes facts about the segments SVOD, AVOD, and online television. Furthermore, the dossier covers data about the most important video-on-demand services, as well as a chapter about online video content in selected European countries.

Table of contents

    • Digital Market Outlook: video-on-demand revenue in selected countries 2021

    • Digital video market: consumer spending in Europe 2013-2021

    • Consumer spending on video in Europe 2013-2021, by sector

    • Video-on-demand revenue in Western Europe 2021-2027, by business model

    • Popularity of various video platform types using connected TV in Europe 2022

    • Access to SVOD and churn rate in seletced European countries 2021

    • Household penetration rate of SVOD in Western Europe 2021, by country

    • Growth rate of video-on-demand subscribers in Europe 2018-2021

    • Penetration of daily online TV viewing in Europe 2011-2022

    • Daily online TV viewing penetration in European countries 2022

    • Revenues from AVOD services in Europe 2016-2021

    • Share of consumers using AVOD services in Europe 2022, by country

    • Number of SVOD subscribers in Eastern Europe 2018-2027, by platform

    • Number of OTT subscriptions to local services in Europe Q4 2021

    • Number of Netflix subscribers in Europe in 2021, by country

    • Now TV households in the United Kingdom (UK) quarterly 2014-2022

    • Quarterly number of Viaplay subscribers 2019-2022, by region

    • YouTube's share of AVOD revenues in Europe 2016-2021

    • Viewing shares of selected local VOD shows in Europe 2021, by country

    • Preference of viewers for original content in Europe 2021, by country

    • Most in-demand digital original shows in the United Kingdom (UK) 2021

    • Most popular digital original television show genres in the United Kingdom (UK) 2021

    • Most in-demand digital original shows in Germany 2021

    • Most popular digital original television show genres in Germany 2021

    • Most in-demand digital original shows in Italy 2021

    • Most in-demand digital original shows in Spain 2021

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