Social media in Ghana

Statistics report on social networks in Ghana

Social media in Ghana

The report provides statistics on social media in Ghana. It first gives insights into social media in Africa and the country. Figures on the internet and social media are then reviewed, including user penetration and preferences. It also presents data on social network platforms and demographics. Lastly, an overview of Ghana's social media advertising revenue and reach is provided.

Table of contents

Overview

5
  • Premium Forecast Social media users in Africa 2020-2029
  • Premium Statistic Social media penetration in Africa 2024, by region
  • Premium Forecast Social media users in Western Africa 2020-2029
  • Premium Statistic Leading social media channels in Ghana 2023
  • Premium Statistic Main reasons for using social media in Ghana 2023

Internet

5
  • Premium Statistic Penetration rate of internet users in Ghana 2017-2024
  • Basic Statistic Number of internet users in Ghana 2017-2024
  • Premium Forecast Mobile internet users in Ghana 2010-2029
  • Premium Statistic Internet access revenue in Ghana 2014-2023, by device
  • Premium Statistic Price for 1GB mobile data in Ghana 2023

Social media usage

5
  • Premium Statistic Number of active social media users in Ghana 2017-2024
  • Premium Statistic Percentage change in number of social media users in Ghana 2015-2022
  • Premium Statistic Share of social media users in Ghana 2024, by gender
  • Basic Statistic Leading social media platforms in Ghana 2023
  • Premium Statistic Types of social media accounts followed in Ghana 2023

Platforms and users

7
  • Premium Forecast WhatsApp users in Ghana 2020-2029
  • Premium Forecast Facebook users in Ghana 2019-2028
  • Premium Forecast Instagram users in Ghana 2019-2028
  • Premium Forecast Twitter users in Ghana 2019-2028
  • Premium Forecast Number of LinkedIn users in Ghana 2019-2028
  • Premium Forecast Pinterest users in Ghana 2019-2028
  • Premium Forecast Reddit users in Ghana 2020-2028

Platforms and user demographics

5
  • Premium Statistic Share of Facebook users in Ghana 2024, by gender
  • Premium Statistic Facebook users in Ghana by age group 2023
  • Premium Statistic Share of Instagram users in Ghana 2024, by gender
  • Premium Statistic Share of Instagram users in Ghana 2024, by age group
  • Premium Statistic Share of LinkedIn users in Ghana 2023, by age group

Advertising revenue and reach

7
  • Premium Statistic Ghana internet ad revenue 2013-2023
  • Premium Statistic Social media ad-audience in Ghana 2021-2024, by platform
  • Premium Statistic Distribution of social media ad-audience in Ghana 2024, by age & gender
  • Premium Statistic Share of Facebook ad audience in Ghana 2024, by gender
  • Premium Statistic Share of Instagram ad audience in Ghana 2024, by gender
  • Premium Statistic Share of LinkedIn ad audience in Ghana 2024, by gender
  • Premium Statistic Number of reachable X ad audience in Ghana 2020-2024

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