On a lot of websites, using free email or other services comes at another price: long before the revelations of Edward Snowden
about the NSA
, Google, Facebook & Co. have been tracking and storing user data.
A study by the Pew Research Center has inquired about the strategies people use to decrease their visibility online
. As can be seen in the chart below, 64% of adult internet users cleared their cookies and browser history to mask their online identity.
14% of users take more drastic measures and encypt their communications or use services
that allow for anonymous browsing.