Direct Visitors Are the Gold Standard for News Websites
According to new data published by the Pew Research Center, direct visitors to news websites are much more engaged than those coming from search engines or social networks. While the latter two may be indispensable for news websites to be discovered in the first place, those (returning) readers that have a site bookmarked or consciously type in its address are the ones who are truly valuable to online publishers.
- Market share of online search engines in Germany H1 2013-H2 2014Market share of online search engines in Germany H1 2013-H2 2014
- U.S. search engines ranked by number of core searches 2008-2016U.S. search engines ranked by number of core searches 2008-2016
- Search engines: Market distribution monthly in the United Kingdom (UK) 2014-2016Search engines: Market distribution monthly in the United Kingdom (UK) 2014-2016
- Most popular Facebook fan pages 2016Most popular Facebook fan pages 2016
- Leading U.S. video properties 2016, by unique viewersLeading U.S. video properties 2016, by unique viewers
- Daily media use per person in the U.S. 2016Daily media use per person in the U.S. 2016
- Media reach in the U.S. 2016Media reach in the U.S. 2016
- Global social networks ranked by number of users 2016Global social networks ranked by number of users 2016
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