Tinder is the most popular dating app in the U.S., at least for paying users. Dating app Bumble, which makes women initiate the conversation, has been making strides and is now the second-ranked dating app for paying users, according to the Statista Global Consumer Survey.
The female-led company behind the Bumble app went public on March 10, raising $2.15 billion – the second-biggest IPO to date this year after yesterday’s public offering of South Korean e-commerce retailer Coupang.
In the Statista survey, 32 percent of paying U.S. dating app customers said they used Bumble in 2020 – behind Tinder’s 51 percent and just ahead of Match.com. Industry fixtures eHarmony, OkCupid and Plenty of Fish also continue to have a strong showing with paying customers. Relationship-Tinder Hinge and gay dating app Grindr round off the top 8.