Japan: milk substitute revenue 2017-2027

In 2021, the revenue from milk substitutes in Japan increased by around 15 million yen to 152.16 million Japanese yen. The Statista Consumer market Outlook estimates that the revenue of the market will continue to increase and by 2024 reach nearly 200 billion. By 2027, the Japanese milk substitute market will generate a revenue of around 269.67 billion yen.

Revenue of the milk substitute market in Japan from 2017 to 2027 (in billion Japanese yen)

Characteristic	Revenue in billion Japanese yen
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Supplementary notes

The Milk Substitutes segment covers all types of plant-based milk, such as soya, almond, oat, rice, coconut, spelt, and other. “Other” includes hazelnut, soya/rice blend, buckwheat, cashew, pea, millet, lupine, hemp, quinoa, flax seed, grain, etc. Considered in this segment are plant-based plain milk as well as plant-based flavored milk.

All figures are estimates. A detailed methodologycan be found in the Statista Market Outlook.

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