Daring brand profile in the UK 2022
When it comes to meat substitutes users, brand awareness of Daring is at 17% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Daring in the UK?
In total, 5% of UK meat substitutes users say they like Daring. However, in actuality, among the 17% of UK respondents who know Daring, 29% of people like the brand.
What is the usage share of Daring in the UK?
All in all, 5% of meat substitutes users in the UK use Daring. That means, of the 17% who know the brand, 29% use them.
How loyal are the customers of Daring?
Around 2% of meat substitutes users in the UK say they are likely to use Daring again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around Daring in the UK?
In May 2022, about 5% of UK meat substitutes users had heard about Daring in the media, on social media, or in advertising over the past four weeks. Of the 17% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Daring in the UK.
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