Taifun brand profile in the UK 2022
When it comes to meat substitutes users, brand awareness of Taifun is at 19% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Taifun in the UK?
In total, 3% of UK meat substitutes users say they like Taifun. However, in actuality, among the 19% of UK respondents who know Taifun, 16% of people like the brand.
What is the usage share of Taifun in the UK?
All in all, 4% of meat substitutes users in the UK use Taifun. That means, of the 19% who know the brand, 21% use them.
How loyal are the customers of Taifun?
Around 2% of meat substitutes users in the UK say they are likely to use Taifun again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Taifun in the UK?
In May 2022, about 3% of UK meat substitutes users had heard about Taifun in the media, on social media, or in advertising over the past four weeks. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Taifun in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.