Circ brand profile in Germany 2022
When it comes to e-scooter sharing users, brand awareness of Circ is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Circ in Germany?
In total, 8% of German e-scooter sharing users say they like Circ. However, in actuality, among the 27% of German respondents who know Circ, 30% of people like the brand.
What is the usage share of Circ in Germany?
All in all, 6% of e-scooter sharing users in Germany use Circ. That means, of the 27% who know the brand, 22% use them.
How loyal are the users of Circ?
Around 4% of e-scooter sharing users in Germany say they are likely to use Circ again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Circ in Germany?
In August 2022, about 7% of German e-scooter sharing users had heard about Circ in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Circ in Germany.
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