This statistic presents the leading 20 health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2022. That year, Nivea was the leading brand for health and beauty in Germany, with approximately 160 million consumer reach points. Always and Dove ranked in second and third place, with 48 million and 39 million consumer reach points, respectively.
Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2022
(in millions)
Characteristic
Consumer reach points* in millions
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*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (June 22, 2023). Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2022 (in millions) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel. "Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2022 (in millions)." Chart. June 22, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel. (2023). Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2022 (in millions). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel. "Leading 20 Health and Beauty Brands Ranked by Consumer Reach Points in Germany in 2022 (in Millions)." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel, Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2022 (in millions) Statista, https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/ (last visited July 27, 2024)
Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2022 (in millions) [Graph], Kantar Worldpanel, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/