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Most chosen health & beauty brands in the Germany 2017, by consumer reach points

Leading 20 health and beauty brands ranked by consumer reach points* in Germany in 2017 (in millions)

by Tugba Sabanoglu, last edited Aug 24, 2018
Most chosen health & beauty brands in the Germany 2017, by consumer reach points This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2017. That year, Nivea was the leading brand for health and beauty in Germany, with approximately 150 million consumer reach points. Always and Dove ranked in second and third place, with 45 million and 38 million consumer reach points, respectively.
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Leading 20 health and beauty brands ranked by consumer reach points* in Germany in 2017 (in millions)

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