Uber brand profile in Germany 2022
When it comes to mobility service users, brand awareness of Uber is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Uber in Germany?
In total, 29% of German mobility service users say they like Uber. However, in actuality, among the 67% of German respondents who know Uber, 43% of people like the brand.
What is the usage share of Uber in Germany?
All in all, 25% of mobility service users in Germany use Uber. That means, of the 67% who know the brand, 37% use them.
How loyal are the users of Uber?
Around 22% of mobility service users in Germany say they are likely to use Uber again. Set in relation to the 25% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Uber in Germany?
In August 2022, about 22% of German mobility service users had heard about Uber in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Uber in Germany.
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