Bolt brand profile in Germany 2022
When it comes to mobility service users, brand awareness of Bolt is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bolt in Germany?
In total, 21% of German mobility service users say they like Bolt. However, in actuality, among the 46% of German respondents who know Bolt, 46% of people like the brand.
What is the usage share of Bolt in Germany?
All in all, 19% of mobility service users in Germany use Bolt. That means, of the 46% who know the brand, 41% use them.
How loyal are the users of Bolt?
Around 15% of mobility service users in Germany say they are likely to use Bolt again. Set in relation to the 19% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Bolt in Germany?
In August 2022, about 18% of German mobility service users had heard about Bolt in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Bolt in Germany.
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