Asia: Gen Z attitudes towards digital ads by country 2022

According to a survey among Gen Z consumers from 2022, 47 percent of the respondents in Vietnam were often annoyed by online advertising. In contrast, 49 percent of the surveyed Gen Z consumers in China did not mind online ads in exchange for free content.

Attitudes towards online advertising among generation Z in Asia in 2022, by selected country

Characteristic	I am often annoyed by advertising on the internet	I don't mind advertising if I get free content in return
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

18,459 respondents

Age group

18-27 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Which of these statements about online advertising do you agree with?"

Survey period for:
China - October 7, 2021 to September 20, 2022
India - October 8, 2021 to September 20, 2022
Indonesia - January 12 to March 10, 2022
Malaysia - January 12 to March 21, 2022
Philippines and Vietnam - April 7 to June 21, 2022
Thailand - April 7 to June 24, 2022

Number of respondents in:
China - 5,318
India - 9,903
Indonesia - 733
Malaysia - 602
Philippines - 879
Thailand - 500
Vietnam - 524

For more information please visit the Global Consumer Survey home page and take a look at our methodology.