Lacoste brand profile in the UK 2022
When it comes to sneakers users, brand awareness of Lacoste is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lacoste in the UK?
In total, 17% of UK sneakers users say they like Lacoste. However, in actuality, among the 89% of UK respondents who know Lacoste, 19% of people like the brand.
What is the usage share of Lacoste in the UK?
All in all, 9% of sneakers users in the UK use Lacoste. That means, of the 89% who know the brand, 10% use them.
How loyal are the owners of Lacoste?
Around 6% of sneakers users in the UK say they are likely to use Lacoste again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Lacoste in the UK?
In September 2022, about 8% of UK sneakers users had heard about Lacoste in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Lacoste in the UK.
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