How high is the brand awareness of Dior in Germany? When it comes to jewelry owners, brand awareness of Dior is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dior in Germany? In total, 29% of German jewelry owners say they like Dior. However, in actuality, among the 90% of German respondents who know Dior, 32% of people like the brand.
What is the usage share of Dior in Germany? All in all, 15% of jewelry owners in Germany use Dior. That means, of the 90% who know the brand, 17% own them.
How loyal are the owners of Dior? Around 11% of jewelry owners in Germany say they are likely to buy Dior again. Set in relation to the 15% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Dior in Germany? In September 2022, about 21% of German jewelry owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Dior in Germany.
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Dior brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to jewelry, which of the following brands do you like?
Brand usage: When it comes to jewelry, which of the following brands do you own currently?
Brand loyalty: When it comes to jewelry, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Dior brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in Germany in 2022 [Graph]. In Statista. Retrieved December 01, 2024, from https://www.statista.com/forecasts/1352146/dior-jewelry-brand-profile-in-germany
Statista. "Dior brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in Germany in 2022." Chart. December 13, 2022. Statista. Accessed December 01, 2024. https://www.statista.com/forecasts/1352146/dior-jewelry-brand-profile-in-germany
Statista. (2022). Dior brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in Germany in 2022. Statista. Statista Inc.. Accessed: December 01, 2024. https://www.statista.com/forecasts/1352146/dior-jewelry-brand-profile-in-germany
Statista. "Dior Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Jewelry Owners in Germany in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352146/dior-jewelry-brand-profile-in-germany
Statista, Dior brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in Germany in 2022 Statista, https://www.statista.com/forecasts/1352146/dior-jewelry-brand-profile-in-germany (last visited December 01, 2024)
Dior brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in Germany in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352146/dior-jewelry-brand-profile-in-germany