Most used messenger by brand in Japan 2023

We asked Japanese consumers about "Most used messenger by brand" and found that "LINE" takes the top spot, while "Viber" is at the other end of the ranking.
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Most used messenger by brand in Japan as of December 2023

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Number of respondents

836 respondents

Age group

18-64 years

Special properties

respondents who use instant messengers regularly (Marketing & social media, Services & eServices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which instant messenger or video call services do you use regularly?"

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