Most popular social media platforms for Millennials in the Netherlands 2020

WhatsApp, Facebook and YouTube ranked as the most popular social media for Dutch Millennials or 20-to-39-year-olds in 2020, beating, for example, Instagram. In 2020, roughly 90 percent of the Millennial respondents in the Netherlands said they used WhatsApp. Facebook was also popular, with 82 percent indicating they actively used this platform. Both social networks had over ten million users in the country, of which 9.1 million were daily users for WhatsApp and 6.8 million for Facebook.

Millennials are less active on Facebook

Despite that Facebook ranks as the second-most popular social media platform, the Silicon Valley application experienced upheaval in the Netherlands. In a different question asked by the source, 57 percent of the Millennials agreed with a statement that said they spent less time on Facebook than they used to. Privacy concerns were one possible explanation for this. Some respondents also mentioned, though, that the platform had become too time-consuming and would rather spend it on “real life” activities.

Instagram and Snapchat a gateway to Generation Z, not Millennials

Are Dutch Millennials leaving Facebook then for other social networks, such as Instagram or Snapchat? The ranking provided here does to indicate that the 23-to-37-year-olds are part of the user base of the two photo apps. Data looking at the growing penetration rate of the two platforms by different age groups in the Netherlands confirms this. This same data does mention, though, that consumers aged 15-19 used the apps a lot more. Between 2015 and 2018, Instagram’s penetration rate among Generation Z increased by roughly 25 percentage points whilst the youngest generation was the first in the Netherlands to use Snapchat.

Millennial social media usage in the Netherlands in 2020, by platform

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date




Survey time period

January, 2020

Number of respondents


Age group

20-39 years

Method of interview

Online survey

Supplementary notes

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." * The used sample is a representative reflection of the Dutch population of 15 years and older.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Social media advertising in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.