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Leading social media platforms based on penetration in the Netherlands 2016-2018

This statistic shows the share of respondents using social media in the Netherlands from 2016 to 2018, by social media platform. During the survey, respondents were asked which social media platform they used. As of 2016, roughly 20 percent of Dutch respondents used Snapchat. Snapchat, however, was not included in the 2017-survey. Among the most popular social media platforms in both years are WhatsApp and Facebook, with YouTube being the third most used social platform in the Netherlands. Tumblr was the least used social media platform in 2016, with less than five percent of respondents indicating they use Tumblr. The same amount of respondents said they do not use social media whereas three percent said they use a different social media platform. In general, the popularity of social media in the Netherlands has not yet ceased to grow as the increasing number of daily active users of the leading social media platforms in the Netherlands from 2016 to 2017 show.

Which social media platforms do you use?*

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Release date

October 2018



Survey time period

2016 to 2018

Number of respondents

n 2016 = 2,148; n 2017 = 2,029; n 2018 = 2,055

Special properties


Method of interview

Panel survey

Supplementary notes

* The question was originally phrased by the source in Dutch as follows: "Van welke social media platforms maakt u gebruik?"(in English: "Which social media platforms do you use?")

The figures have been taken from several publications. The 2017-report used less social media platforms than the 2016-report.

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