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Most popular social media platforms for Baby Boomers in the Netherlands 2020

Dutch baby boomers, or people ages 65 to 79, for the most part used WhatsApp and Facebook, but not any other social media platforms in 2020. Roughly 70 percent of the respondents indicated they actively make use of Facebook. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each.

Baby boomer social media usage in the Netherlands in 2020, by platform

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Source

Release date

2020

Region

Netherlands

Survey time period

January, 2020

Number of respondents

7,000*

Age group

65-79 years

Method of interview

Online survey

Supplementary notes

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." * The used sample is a representative reflection of the Dutch population of 15 years and older.

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Statistics on "Social media advertising in the Netherlands"

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