Dutch baby boomers, or people ages 65 to 79, for the most part used WhatsApp and Facebook, but not any other social media platforms in 2020. Roughly 70 percent of the respondents indicated they actively make use of Facebook. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each.
Baby boomer social media usage in the Netherlands in 2020, by platform
The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]."
* The used sample is a representative reflection of the Dutch population of 15 years and older.
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Statistics on "Facebook and Instagram in the Benelux region"
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Newcom. (January 25, 2020). Baby boomer social media usage in the Netherlands in 2020, by platform [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom. "Baby boomer social media usage in the Netherlands in 2020, by platform." Chart. January 25, 2020. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom. (2020). Baby boomer social media usage in the Netherlands in 2020, by platform. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom. "Baby Boomer Social Media Usage in The Netherlands in 2020, by Platform." Statista, Statista Inc., 25 Jan 2020, https://www.statista.com/statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom, Baby boomer social media usage in the Netherlands in 2020, by platform Statista, https://www.statista.com/statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/ (last visited April 02, 2020)
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