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Most used smartphone apps in the Netherlands 2018

This statistics shows the results of a survey in which internet users in the Netherlands were asked to list the smartphone apps they used the most, leading to a ranking of the 20 apps with the highest reach in the country in 2018. The source mentioned that Dutch consumers spend roughly 26 out of 61 hours per month on apps from Facebook and Google's parent enterprise Alphabet Inc. Nine out of the ten most used smartphone apps came from one of these two companies. According to a different 2018 survey, 90 percent of the Millennial respondents in the Netherlands (defined as the age group from 22 to 36 years) indicated they actively make use of WhatsApp.

Smartphone apps with the highest reach in the Netherlands as of 2018*

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Release date

November 2018



Survey time period

June, 2018

Number of respondents

3,857 respondents

Special properties

internet users

Method of interview


Supplementary notes

* The source does not clearly specify the age of the respondents. It provides separate numbers on teenager behavior in a supplementary text, but the statistic itself does not mention whether or not teenagers are included.

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Statistics on "Messaging apps in the Benelux region"

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