Most popular social media platforms for Generation X in the Netherlands 2020

YouTube was the third social media platform of Dutch Gen X, or 40-to-64-year olds, in 2020, losing out to Facebook and WhatsApp in terms of popularity. Roughly 90 percent of the respondents indicated they actively make use of WhatsApp. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each.

Gen X social media usage in the Netherlands in 2020, by platform

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Sources

Release date

2020

Region

Netherlands

Survey time period

January, 2020

Number of respondents

7,000*

Age group

40-64 years

Method of interview

Online survey

Supplementary notes

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." * The used sample is a representative reflection of the Dutch population of 15 years and older.

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