Online luxury purchases in the UK 2023, by product category

Published by
L. Yltävä,
Nov 3, 2023
When asked what luxury items consumers in the United Kingdom (UK) had purchased online, clothing topped the list at 26 percent, followed by footwear at 19 percent. Other popular luxury product categories were consumer electronics (14 percent), and cosmetics (14 percent). Nonetheless, close to 40 percent of the respondents reported that they had not made any luxury purchases online in the year leading up to the survey.

Most purchased luxury items online in the United Kingdom (UK) as of September 2023

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Number of respondents

1,042 respondents

Age group

18-80 years

Special properties

respondents who shop online

Supplementary notes

During the survey, the question was phrased as follows: "Which of the items you have purchased online in the past 12 months were luxury items? ".

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Statistics on " Online personal luxury goods market "

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Overview

4

Marketplaces for luxury goods

6

E-commerce sales of leading luxury brands

6

Spotlight: China

7

Luxury consumers

6

Luxury brands online and on social media

7

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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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