Online luxury purchases in Germany 2023, by product category

Published by
L. Yltävä,
Nov 3, 2023
Clothing was the most sought-after luxury product category among German consumers when shopping online, with 20 percent of respondents stating their preference for it. Following closely behind was footwear, selected by 18 percent of survey respondents. Body care products (13 percent) and consumer electronics (12 percent) were also highly sought-after luxury products. Most respondents, however, reported that they had not made any luxury purchases online in the 12 months preceding the survey.

Most purchased luxury items online in Germany as of September 2023

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Number of respondents

1,043 respondents

Age group

18-80 years

Special properties

respondents who shop online

Supplementary notes

During the survey, the question was phrased as follows: "Which of the items you have purchased online in the past 12 months were luxury items?".

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