Brand awareness by category in South Africa 2022

81 percent of South African respondents answer our survey on "Brand awareness by category" with "Consumer electronics". The survey was conducted in 2022, among 12,202 consumers.
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Brand awareness by category in South Africa in 2022

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Number of respondents

12,202 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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