Most popular categories for online purchases in South Africa 2024

The variety of products that can be purchased online is continuously growing. Among South African consumers the two most popular categories for online purchases are Clothing and Shoes. 54 percent and 40 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,034 respondents in South Africa, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Most popular categories for online purchases in South Africa as of September 2024

Characteristic	Share of respondents
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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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