Home appliances: top 5 online stores in the United Kingdom in 2018, by net sales

This statistic presents a ranking of the most popular online stores in the United Kingdom in the home appliances segment in 2018, sorted by annual net e-commerce sales.

For more information please visit ecommerceDB.com.

In 2018, market leader amazon.co.uk generated 832,6 million U.S. dollars via the sale of home appliances in the United Kingdom. The online store ao.com was ranked second with a revenue of 719,5 million U.S. dollars.

Most popular online stores in the home appliances segment in the United Kingdom in 2018, by e-commerce net sales

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Source

Release date

June 2019

Region

United Kingdom

Survey time period

2019

Supplementary notes

The e-commerce market category “Home Appliances” covers the online sale of long-lived electronic home appliances. These are, for example, major domestic appliances “white goods” such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of small domestic appliances such as coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market category.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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