Global dating service users by segment 2027

The number of users is forecast to experience significant growth in all segments in 2027. The trend observed from 2017 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Online Dating segment achieves the highest value of 437.98 million users at 2027.

Find other insights concerning similiar markets and segments, such as a comparison of average revenue per user (ARPU) in the United States and a comparison of average revenue per user (ARPU) in China.

Number of dating service users worldwide from 2017 to 2027, by segment (in millions)

Characteristic	Online Dating	Casual Dating	Matchmaking
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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