Social network usage by brand in Germany 2022

We asked German consumers about "Social network usage by brand" and found that "Facebook" takes the top spot, while "WeChat" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2022 among 5,149 consumers in Germany. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Social network usage by brand in Germany in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

5,149 respondents

Age group

18-64 years

Special properties

respondents who use any kind of social media (except instant messengers) regularly (Marketing & social media, Services & eServices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

Citation formats