Toys, Hobby & DIY eCommerce report 2021

Statista Digital Market Outlook

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The report covers the eCommerce Toys, Hobby & DIY segment which contains toys and other products for infants, leisure products relating to sport and outdoor activities, musical instruments, office equipment as well as DIY, garden and pet related products which are sold via a digital channel, e.g. desktop computer or mobile device, to an end user. Users represent the people who bought at least one item from these product categories in the last 12 months. Well-known online shops for Toys, Hobby & DIY products are officedepot.com, argos.co.uk and thomann.de.
Offline sales, sales from customer-to-customer (resale), for example on marketplaces like ebay, or from business-to-business are not included.

The market segment Toys, Hobby & DIY is split into the following sub-segments: Toys & Baby, Sports & Outdoor, Hobby & Stationary and DIY, Garden & Pets.


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