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Indexed Black Friday sales in Italy 2014-2017

This statistic displays the indexed sales on Black Friday, compared to the first two weeks of November, in Italy from 2014 to 2017. According to the data, in 2017, sales during Black Friday in Italy increased by 281 percent compared to the first two week of November. The same index showed an increase in sales of 179 percent in 2016.

Indexed sales on Black Friday, compared to the first week of November, in Italy from 2014 to 2017

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Source

Release date

November 2018

Region

Italy

Survey time period

2014 to 2017

Supplementary notes

* Baseline: index sales are compared to average daily sales between November 1 and November 14 of each year.

Methodology:
- Indexed sales on Black Friday, compared to the forst two weeks of November, same year
-Same set of retailers with verified sales data since November 2014
-At least ten retailers

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Statistics on "Black Friday in Italy"

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