Brazil: number of online checkouts on Black Friday 2013-2019

The number of checkouts registered through e-commerce on Black Friday in Brazil added up to more than 5.3 millions in 2019, an increase of around 25 percent in comparison to the previous year. Black Friday is a sale event taking place on the last Friday of November. As of 2017, figures refer to the aggregated revenue generated on the preceding Thursday, in addition to Friday.

Number of checkouts in online shopping on Black Friday in Brazil from 2013 to 2019

Number of checkouts in millions
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Release date

December 2019



Survey time period

2013 to 2019

Supplementary notes

* Data previous to 2017 refers to the number of checkouts during Friday only. From 2017, figures reported refer to the aggregated checkouts from Thursday and Friday.
Figures prior to 2018 were retrieved from the source's earlier releases.

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Statistics on "Black Friday e-commerce in Brazil"

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