ROPO effect when purchasing electronics or household appliances in Poland 2024

Published by
Adriana Sas,
Dec 5, 2024

In 2024, 75 percent of the respondents in Poland searched for information on the internet (ROPO effect) before purchasing electronics or household appliances in a physical store. Only 17 percent of those surveyed did not check the online offer before buying in a traditional shop.

Before you last purchased electronics or household appliances in a physical store, did you look for information about it on the internet?

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

1,547 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

18

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Statistics

Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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