This statistic depicts the results of a survey about willingness among consumers to spend more online if provided with assurances on data privacy in Italy in 2018, by type of assurance. According to data, 50 percent of respondents would have been willing to increase their spending if the retailer had assured that financial and personal information were safe with them. Additionally, if consumers were given the certainty about how their data were used, 49 percent of respondents would have chosen to do more online shopping as well.
Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018
Characteristic
Share of respondents
If the retailer assures me that my financial and personal information will be safe with them
50%
If the retailer can explain to me how they are going use my personal and financial information
49%
If the retailer assures me that their websites and apps use the most advanced security techniques
* The count refers to respondents interviewed in nine countries. Of 6,120 respondents, ten percent held the primary residence in Italy.
The source does not specify the methodology.
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Capgemini. (May 9, 2018). Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini. "Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018." Chart. May 9, 2018. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini. (2018). Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini. "Share of Consumers Willing to Increase Their Online Spend by at Least 20% If Provided Assurances on Data Privacy in Italy in 2018." Statista, Statista Inc., 9 May 2018, https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini, Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018 Statista, https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/ (last visited September 20, 2024)
Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018 [Graph], Capgemini, May 9, 2018. [Online]. Available: https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/