This statistic depicts the results of a survey about willingness among consumers to spend more online if provided with assurances on data privacy in Italy in 2018, by type of assurance. According to data, 50 percent of respondents would have been willing to increase their spending if the retailer had assured that financial and personal information were safe with them. Additionally, if consumers were given the certainty about how their data were used, 49 percent of respondents would have chosen to do more online shopping as well.
Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018
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Capgemini. (May 9, 2018). Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018 [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini. "Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018." Chart. May 9, 2018. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini. (2018). Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini. "Share of Consumers Willing to Increase Their Online Spend by at Least 20% If Provided Assurances on Data Privacy in Italy in 2018." Statista, Statista Inc., 9 May 2018, https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/
Capgemini, Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018 Statista, https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/ (last visited May 04, 2024)
Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018 [Graph], Capgemini, May 9, 2018. [Online]. Available: https://www.statista.com/statistics/1009538/willing-to-increase-online-spend-with-assurance-in-italy/