Customers willing to spend more online with increased data privacy in Italy 2018

This statistic depicts the results of a survey about willingness among consumers to spend more online if provided with assurances on data privacy in Italy in 2018, by type of assurance. According to data, 50 percent of respondents would have been willing to increase their spending if the retailer had assured that financial and personal information were safe with them. Additionally, if consumers were given the certainty about how their data were used, 49 percent of respondents would have chosen to do more online shopping as well.

Share of consumers willing to increase their online spend by at least 20% if provided assurances on data privacy in Italy in 2018

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Release date

May 2018



Survey time period

January to February 2018

Number of respondents


Age group

18 years and older

Special properties


Supplementary notes

* The count refers to respondents interviewed in nine countries. Of 6,120 respondents, ten percent held the primary residence in Italy.
The source does not specify the methodology.

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