Latin America: media reach 2017

The statistic presents data on media reach in Latin America in 2017. Television (when considered both free TV and pay TV) ranked first with a reach of 92.5 percent of the population in the survey countries (Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru). Out-of-home advertising ranked second, reaching 89.4 percent of the population.

Media reach in Latin America in 2017

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Source

Release date

June 2018

Region

Central and South America

Survey time period

2017

Number of respondents

70,395 respondents

Age group

12-74 years

Special properties

Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru

Supplementary notes

The source does not provide the exact date of survey.

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Statistics on "Pay TV in Latin America"

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