Channels for new songs in Sweden 2022

Published by
Marie Charlotte Götting,
Jun 15, 2023
How do Swedes discover new songs? According to a survey from 2022, nearly one quarter of respondents stated to have heard a new song or piece of music first on the radio. Second and third most popular sources for new music were recommendations on a streaming service and YouTube.

Ways to discover new songs in Sweden as of May 2022

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Sources

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Release date

May 2022

Region

Sweden

Survey time period

March 10 to March 21, 2022

Number of respondents

1,012 respondents

Age group

12-65 years

Method of interview

Online survey

Supplementary notes

The data collection was carried out online using the Nordic YouGov Panel.

Question: Think back to the last time you discovered a new song/piece of music you really liked: How did you discover it?

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Statistics on " Media usage in Sweden "

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Other statistics that may interest you Media usage in Sweden

Overview

7

Online and digital media

7

TV and streaming

8

Radio and podcast

6

Print media

6

Music

6

Gaming

5

Further related statistics

14

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