E-commerce: sources consulted before buying online in Spain 2018

This statistic displays the different sources of information consulted by Spanish online buyers before the purchase of goods or online services during 2018. Brand websites, as well as the opinion of friends and family were the two basic references of online shoppers when it comes to information before buying a product.

Information channels consulted by Internet users before buying online in Spain in 2018

Share of respondents
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Release date

August 2018



Survey time period

July 2018

Number of respondents

968 respondents

Age group

16-65 years

Special properties

online shoppers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The data of buyers have been weighted to represent the distribution of the Spanish Internet user population according to ONTSI data.

The question was asked by the source in the following way: "Before buying an online product / service (online), what information sources do you use?".

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Statistics on "E-commerce in Spain"

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