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Value perception in online shopping among digital shoppers in the United States as of December 2018, by generation
Value perception in digital shopping in the U.S. 2018, by generation
This statistic shows the value perception in digital shopping among consumers in the United States as of December 2018. According to the survey results, 49 percent of U.S. shoppers ages 18 to 34 stated that shopping online and picking up purchases in-store allowed for convenience without the added shipping fee.
Value perception in online shopping among digital shoppers in the United States as of December 2018, by generation
Millennials (18-34)Gen X (35-44)Baby boomer (45-64)Seniors (65+)Total
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Value perception in digital shopping in the U.S. 2018, by generation
This statistic shows the value perception in digital shopping among consumers in the United States as of December 2018. According to the survey results, 49 percent of U.S. shoppers ages 18 to 34 stated that shopping online and picking up purchases in-store allowed for convenience without the added shipping fee.
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Millennials in the U.S.: Consumer goods and shopping behavior
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Statistics on "Internet usage of Millennials in the United States"
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